This Is New Business Tech News – How an Antiabortion Group Targeted Planned Parenthood Visitors With Ads | Tech News Briefing | WSJ
This is New Business brings you the latest tech startup and silicon valley related news to one centralized location where you can find out the latest innovations and business related content in one place.
Until last year, an antiabortion group was using location data gathered from cellphones to send people who visited Planned Parenthood targeted advertising.
WSJ reporter Byron Tau joins host Zoe Thomas to explain how the group got the information, the legality of these steps, and more about the group behind the effort.
0:00 How Veritas Society obtained location data
2:13 Advertising firm Near Intelligence
2:50 What the ads looked like
3:27 Platforms for the ads
4:26 Is this legal?
5:57 How to protect your data
Tech News Briefing
WSJ’s tech podcast featuring breaking news, scoops and tips on tech innovations and policy debates, plus exclusive interviews with movers and shakers in the industry.
For more episodes of WSJ’s Tech News Briefing: https://link.chtbl.com/WSJTechNewsBriefing
#Privacy #Data #WSJ
source
